FOODIE ROOTS UK
We support disruptors and innovators, from start-ups through to established experienced businesses, develop and grow in the food and drink sector.
Our Food & Drink Consultancy Services
Channel Entry Strategy
Getting your product into the right hands starts with the right strategy. We work with you to map out the best routes to market, identify the channels that fit your brand, and open doors to key buyers across retail, wholesale, OOH, and more. From introductions to pitch preparation, we make sure your entry is smooth, impactful, and set up for success.
Brand Building
A strong product needs an equally strong presence. We help you create a brand that stands out in a crowded marketplace, building everything from your positioning and messaging to the visual identity that consumers and buyers remember. Our aim is to develop a brand that doesn’t just look good, but has commercial weight and relevance in your category.
Account Management
Relationships drive sales. We act as an extension of your team, managing and nurturing accounts to maximise opportunities and grow long-term value. From handling day-to-day communication with buyers to negotiating terms and keeping your brand front of mind, our hands-on approach keeps your sales pipeline moving.
Category Audits & Market Reviews
Understanding your category and market dynamics is critical to growth. We conduct detailed audits and reviews, analysing competitors, pricing, shelf presence, and consumer behaviour to give you the insights you need. These findings inform smarter decisions, stronger strategies, and better outcomes.
Sales Channel Development
Growth isn’t just about selling more – it’s about selling smarter. We help you identify new sales channels and expand strategically, whether that’s moving into retail, broadening into wholesale, or tapping into out-of-home opportunities. By aligning your product with the right channels, we make sure expansion drives sustainable growth.
Team Development
Your internal team is the backbone of your business. We provide coaching, training, and structural support to strengthen commercial skills and processes from the inside out. By developing your people, we leave you with a more capable, confident team equipped to keep driving sales forward long after our involvement.
We are your sales partner. Outsourced sales support, without feeling outsourced.
We help you sell more product, into more stores. Faster. Whether it be retail, wholesale, OOH, coffee shops, QSR, travel – we have it covered
We ‘Plug’ you in to our (massive) network, and give you the best chance of success.
We are a mega team 7 (and growing), with some mega advisors, in an office in central London with 14 clients (and growing)
About Foodie Roots
Foodie Roots consultancy supports disruptors and innovators, from start-ups through to established experienced businesses, develop and grow in the Food and drink sector. Working closely with start-ups needing help with their market entry strategy, commercial structures, introductions to the Foodie Roots vast network of buyers to getting them pitch ready for that all-important buyers meeting. Also delivering bespoke support working with experienced business looking for growth in the UK or Global markets. Offering services such as in market category audits, market reviews, sales channel strategies and development of internal teams.
Need help getting your product to market?
Brand Design
Logo Design
Designing distinctive, memorable logos that sit seamlessly within a unified brand identity.
Brand Design
Building your brand from the ground up with logos, colour palettes, typography, and a consistent visual system.
Marketing Assets
Producing tailored materials for web, social media, and print, ensuring your brand connects effectively with your audience.
Creative Strategy
We develop a full strategic package that aligns your branding with your concept and vision, keeping tone and style consistent at every touchpoint.